What is fbclid? the new facebook parameter [closed]
For two days, I have noticed that the URL that I publish on Facebook, there is a parameter is added: ?fbclid=uFCrBkUgEvKg... To be more precise something like: http://example.com?fbclid=uFCrBkUgEvKg... Does anyone know what this parameter does? What is it for and what is the use of the developers? Thanks for your comments. Marcin Milowski I know that gclid , is short for ( G oogle Cl ick Id entifier) It's a unique tracking parameter that Google uses to transfer information between your Google Ads account and your Google Analytics account. Facebook must be doing the same thing or something