Where does the title in Universal Link smart banners come from?
When you setup Universal Link support in your iOS 9 app, by putting an apple-app-site-association file on your server and getting the app setup to handle the linking, you automatically also get smart banners on your site whenever you are viewing a page that is supported by your app. Like this: These are automatic banners that appear, without us putting any meta tags on our site. They only appear when the user is at the top of the page and pulls down (from what I can see). My question: Where is Apple pulling the title for the banner from? In the above example, the "Yelp" that appears above the