问题
What is the difference between ga:entranceBounceRate and ga:visitBounceRate ? I found the following definition from Google analytics like
ga:visitBounceRate
- The percentage of single-page visits (i.e., visits in which the person left your site from the first page).
ga:entranceBounceRate
- The percentage of single-page visits (i.e. visits in which the person left your site from the entrance page).
The Only difference which i see is first page and entrance page. Is both not the same ? How it is different from each other ?
回答1:
The difference is in how the rates are calculated:
ga:entranceBounceRate
The percentage of single-page visits (i.e. visits in which the person left your site from the entrance page).
Calculation: (ga:bounces / ga:entrances) * 100
ga:entrances: The number of entrances to your website measured as the first pageview in a session.
ga:visitBounceRate
The percentage of single-page visits (i.e., visits in which the person left your site from the first page).
Calculation: (ga:bounces / ga:visits) * 100
ga:visits: Counts the total number of sessions.
While they may be nearly identical for the site because entrances often equal visits, if you run it on a page level basis, you could see which pages created a high percentage of bounces and are thus driving up the overall site bounce rate.
In short, apply ga:entranceBounceRate to a particular page.
Apply ga:visitBounceRate to the site.
来源：https://stackoverflow.com/questions/12478874/difference-between-gaentrancebouncerate-and-gavisitbouncerate