When is a Google Analytics Entrance not a Visit?
In this question, the accepted answer says that a visit is not always an entrance. I checked and it's true for my site, though the difference is small (0.4% difference). difference between ga:entranceBounceRate and ga:visitBounceRate When is a visit not an entrance? Visits are incremented with the first hit of a session, whereas Entrances are incremented with the first Pageview hit of a session. So if the first hit of the visit is not a Pageview then you might see a difference between these two calculations. ga:entranceBounceRate = (ga:bounces / ga:entrances) * 100 ga:visitBounceRate = (ga