Difference in statistics from Google Analytics Report and BigQuery Data in Hive table
I have a Google Analytics premium account set up to monitor the user activity of a website and mobile application. Raw data from GA is being stored in BigQuery tables. However, I noticed that the statistics that I see in a GA report are quite different the statistics that I see when querying the BigQuery tables. I understand that GA reports show aggregated data and possibly, sampled data. And that the raw data in Bigquery tables is session/hit-level data. But I am still not sure if I understand the reason why the statistics could be different. Would really appreciate it if someone clarified