Implement structured schema in HTML website

问题

I am implementing structured data (schema.org) for my website.

I am stuck at putting in ratingValue and reviewCount, everything else I am able to put in dynamically.

"review": [
    {
        "@type": "Review",
        "reviewRating":{
            "@type": "Rating",
            "ratingValue": "4",
            "bestRating": "5"
        },
        "author":{
            "@type": "Organization",
            "name": "xyz"
        }
    }
],
"aggregateRating": 
{
    "@type": "AggregateRating",
    "ratingValue": "3.7",
    "reviewCount": "15"
}

Where I can put reviewCount and ratingValue? We are not asking our customers to give any reviews/ratings

回答1:

I think in your case using AggregateRating doesn't make sense, since there's only a single review by the (assumed) website author. "Aggregate" basically means "the summary of a collection", so to use AggregateRating you're stating there are or could be multiple reviews - not just a single one.

Assuming this is a Product, I would instead use this markup:

{
    "@context": "https://schema.org/",
    "@type": "Product",
    "name": "Some Product",
    "description": "This is some product",
    "review": {
        "@type": "Review",
        "author": {
            "@type": "Organization",
            "name": "xyz"
        },
        "reviewRating": {
            "@type": "Rating",
            "bestRating": "5",
            "ratingValue": "4",
            "worstRating": "1"
        }
    }
}

AggregateRating in the Structured Data Testing Tool is recommended, but not required.

If for some reason you have to use AggregateRating in this project, then you could hardcode the reviewCount as 1 and set the ratingValue to the value you're already pulling into reviewRating. Again though, that defeats the purpose of AggregateRating.

来源：https://stackoverflow.com/questions/58950083/implement-structured-schema-in-html-website

标签

schema.org

json-ld