问题
I need to implement conversion tracking on my android app using firebase analytics.
In order to do that I will add some UTM parameters to my links, and that links will open a screen on my android app (using deep linking) and then I think I will need to send those parameters to Firebase.
What I want to know is what is the right/common approach to do this? Should I parse the URL on opening the app, save the UTM parameters and send them later when a conversion occurs?
How shold I send them to Firebase? Using an extra parameter or user properties?
If a conversion occur after an year, does it make sense to send the UTM parameters to firebase as well?
回答1:
Firebase Analytics automatically extracts those URLs with utm_* params and logs campaign events. When a conversion event occurs, they will also automatically attribute to the correct campaign events, so you don't have to parse the URL.
来源：https://stackoverflow.com/questions/47855460/conversion-tracking-with-firebase-analytics-and-utm-on-android