问题
I've been using BTYD package
for predicting customer churn and number of orders in the future, but I find the included models (Pareto/NBD
, BG/NBD
and BG/BB
) limited in the sense that they only take recency, frequency, age and monetary value into account. Using these values I receive accuracy of up to 80% but I'm sure this could be improved by incorporating more meaningful predictors into the model. Is it possible in this package? I couldn't find any information about it in the vignette. Any help is welcome, thanks!
Kasia
来源:https://stackoverflow.com/questions/40929274/r-librarybtyd-possible-to-add-more-predictors