问题
I have a Website that typically describes an Organization/LocalBusiness/FurnitureStore and what it sells: brands (not owned), product categories, single products (not owned), service categories and single services (owned).
I need help to define the best/correct microdata structure for the whole website.
I would like to help a simple, clear example/tutorial for dummies.
Each WebPage has the following structure:
A. header - FurnitureStore: logo, name, nav.
B. main
C. footer - FurnitureStore: copyrightHolder of Website, vatID, url to "Contact us" WebPage (with address, telephone, email etc.), url to "Privacy policy" WebPage etc.
The website has the following structure:
1. Homepage/main:
1.1. FurnitureStore short description with url to "About us" WebPage.
1.2. FurnitureStore sold products and services categories list with name, image, url to single product/service WebPage.
1.3. FurnitureStore sold brands (Organizations) list with name, logo, url to single Organization WebPage (on this Website).
QUESTIONS:
a. is it better to directly use itemtype="FurnitureStore", or itemtype="LocalBusiness" and additionalType="FurnitureStore", or other solutions (WebSite?)?
b. In lists, is it better to put only the url to the item specific webpage, or also other details, like name, logo/image etc.
c. in products categories list is this code right? Tables
d. In (not owned) brands list, is it correct itemprop="brand"?
2. "About us" WebPage/main:
2.1. FurnitureStore long description.
- "Contact us" WebPage/
main:
3.1. Google map
3.2. Contacts and address
3.3. "Contact"/"Request quote" Form
QUESTIONS:
e. Both "About us" and "Contact details" WebPage are describing the FurnitureStore. Is it right to apply itemscope itemtype="FurnitureStore" to the body, so that header and footer microdata are applied? Is it right to apply the itemprop="sameAs" to the links from/to Homepage/About us/Contact us.
4. Single “Product Category” WebPage/main:
4.1. name
4.2. description
4.3. images (products gallery)
QUESTIONS:
f. If main describes an Offer/Category or Product Is it right to apply itemscope itemtype="FurnitureStore" to the body, so that header and footer microdata are applied? Or is better to apply itemscope itemtype="Offer" to the body and itemprop="seller" to the header with itemref="footer"? mainEntityOfPage can help? Is there a better solution? What changes?
g. Obvious an Offer/Category and most Customized services have no fixed price: usually you must submit a request for quote. In Google snippets is it possible to show "submit a request for quote", or "starting from n EUR" or similar as price value?
5. Single “Brand” WebPage/main:
5.1. name
5.2. description
5.3. images (products gallery)
5.4. url to the official website of the brand
QUESTIONS:
h. If main describes a brand, is it right to apply itemscope itemtype="FurnitureStore" to the body, so that header and footer microdata are applied? Or is better to apply itemscope itemtype="Brand" or itemscope itemtype="Organization" to the body and another itemprop (seller?) to the header with itemref="footer"? mainEntityOfPage can help? Is there a better solution? What changes?
来源：https://stackoverflow.com/questions/30661705/typical-localbusiness-website-microdata-structure