问题
I'm investigating usage of CPA ad types in our application and was reading about pixels for tracking conversions. It states that there are JS/HTML pixels available, but I'm wondering if there is a pixel that could be triggered on server side, (i.e. using file_open from our script). This would be a huge benefit for my app, since it would enable me to lower discrepancy and also allow more flexibility.
Does anyone have an idea?
回答1:
No, there is no ability to record conversion using a server-to-server method at the moment.
回答2:
Now you have options for behavior like this. Note: You cannot fire a "piexl" from the server, because pixels are specific to web pages.
Facebook created the Offline Conversions api to allow you to upload conversions that happen outside a website, like users purchasing something in a brick and mortar, or conversions that don't count until you have verified the information yourself (i.e. you must have a human review a user's sign up)
来源：https://stackoverflow.com/questions/18785141/facebook-conversion-pixel-with-server-to-server-option