问题
Use Case: I plan on marketing iOS apps that I own & operate. I plan on marketing these apps on FaceBook and Google. I want to understand my funnel conversion by source. Meaning what is the install rate on FaceBook v. Google from start to finish.
Outside of the app economy I would simply pass a parameter in the URL to indicate source and the web application would suck it in. If I want to use an iTunes redirect URL how would I tracking which installs came from which source?
回答1:
If it's a paid app, you can use the iTunes LinkShare affiliate program:
How to track marketing efforts for iPhone apps on the App Store?
http://www.quora.com/How-can-I-measure-app-download-conversion-in-iTunes-appstore
If it's not a paid app, you're out of luck without a heavy 3rd-party tracking system tracking click origin, and matching that to your internal app install ID process. Painful.
回答2:
As far as I know there is no way to do this. The analytics data Apple provides via iTunes connect is really pretty weak.
回答3:
Since the introduction of App Analytics (introduced WWDC 2015) it is possible to track campaigns through the App Store.
From the docs:
Campaigns are custom App Store links you can use in your marketing material, websites, or advertising.
To generate a campaign link:
- Go to the Campaigns pane.
- Choose your app.
- Enter a campaign ID that’s up to 40 alphanumeric characters long, which can be a version of the name of your campaign.
- Copy the campaign link that’s generated for you
回答4:
I don't know If there is a free tool but Adjust is what you are looking for.
- Implement SDK to the project
- Generate a custom URL which redirects user to the Appstore
- User opens the app and SDK sends data which tells It comes from the campaign URL.
For more info you can check below links.;
https://www.adjust.com
https://docs.adjust.com/en/tracker-generation/
来源：https://stackoverflow.com/questions/6231351/tracking-ios-installs-from-multiple-marketing-sources