When you publish an application on the marketpace, you may access it by link http://windowsphone.com/s?appid=GUIDOfApplication which redirects to application's page on the market. I know that that it is possible to link directly to "rate and review". So, what is that link?
From within your app you can call the MarketplaceReviewTask. As far as I know it's not possible to rate and review an application unless you have it installed on your phone.
Obviously until you publish your app to Marketplace this will give an error as the phone can't find your app in Marketplace.
See MSDN docs for more detail.
来源：https://stackoverflow.com/questions/7443552/wp7-what-is-the-link-for-rate-and-review