I have tried to set UITextField \"Placeholder\" color as dark.
NSAttributedString * search = [[NSAttributedString alloc] initWithSt         
        To make it future-proof and completely customizable (color, font, size, etc.), I would just add a UILabel on top and hide/show it manually according to the UITextField contents.
Just make sure to set the label's userInteractionEnabled to NO.
Try this
 [textField setValue:[UIColor blackColor] forKeyPath:@"_placeholderLabel.textColor"];
                                                                        As suggested by Apple, subclassing UITextField and overriding - (void)drawPlaceholderInRect:(CGRect)rect is the way to go:
- (void)drawPlaceholderInRect:(CGRect)rect { 
    UIColor *colour = [UIColor lightGrayColor]; 
    if ([self.placeholder respondsToSelector:@selector(drawInRect:withAttributes:)]) 
    { // iOS7 and later 
        NSDictionary *attributes = @{NSForegroundColorAttributeName: colour, NSFontAttributeName: self.font}; 
        CGRect boundingRect = [self.placeholder boundingRectWithSize:rect.size options:0 attributes:attributes context:nil]; 
        [self.placeholder drawAtPoint:CGPointMake(0, (rect.size.height/2)-boundingRect.size.height/2) withAttributes:attributes]; } 
    else { // iOS 6 
        [colour setFill]; 
        [self.placeholder drawInRect:rect withFont:self.font lineBreakMode:NSLineBreakByTruncatingTail alignment:self.textAlignment]; 
    } 
 } 
Credit: http://www.brightec.co.uk/blog/how-change-colour-uitextfields-placeholder-text-ios7-and-still-support-ios6
Overriding the drawPlaceholderInRect: method to draw our own placeholder text.
- (void)drawPlaceholderInRect:(CGRect)rect
{
    UIColor *colour = [UIColor darkColor];
    
    if ([self.placeholder respondsToSelector:@selector(drawInRect:withAttributes:)]) {
        // iOS7 and later
        NSDictionary *attributes = @{NSForegroundColorAttributeName: colour, NSFontAttributeName: self.font};
        CGRect boundingRect = [self.placeholder boundingRectWithSize:rect.size options:0 attributes:attributes context:nil];
        [self.placeholder drawAtPoint:CGPointMake(0, (rect.size.height/2)-boundingRect.size.height/2) withAttributes:attributes];
    }
    else {
        // iOS 6
        [colour setFill];
        [self.placeholder drawInRect:rect withFont:self.font lineBreakMode:NSLineBreakByTruncatingTail alignment:self.textAlignment];
    }
}
OR
This case, likely crash if the internal variable changes in the future
Programmatically:
  [self.MyTextField setValue:[UIColor blackColor] forKeyPath:@"_placeholderLabel.textColor"];
In UIStoryBoard:

OR
EDIT: Playing with UITextFiled delegates. its like a tricky:
-(void)viewDidLoad{
  self.mytxtField.text = @"PlaceholderText";
  self.mytxtField.delegate = self;
   self.mytxtField.textColor = [UIColor darkGrayColor];
}
-(BOOL)textFieldShouldBeginEditing:(UITextField *)textField{
           if ([self.mytxtField.text isEqualToString: @"PlaceholderText"]) {
             self.mytxtField.text = @"";
             self.mytxtField.textColor = [UIColor blackColor]; 
        }
    }
-(void)textFieldDidEndEditing:(UITextField *)textField{
      if ([self.mytxtField.text length]<1) {
            self.mytxtField.text =@"PlaceholderText";
            self.mytxtField.textColor = [UIColor darkGrayColor]; 
        }  
                                                                        For iOS8, you can take advantage of @IBDesignable & @IBInspectable.
Here is a UITextField subclass in Swift which lets you set the placeholder color in Interface Builder and see the result instantly:
@IBDesignable class EDTextField: UITextField {
    @IBInspectable var placeholderColor: UIColor = UIColor.whiteColor() {
        didSet {
            if let placeholder = self.placeholder {
                let attributes = [NSForegroundColorAttributeName: placeholderColor]
                attributedPlaceholder = NSAttributedString(string: placeholder, attributes: attributes)
            }
        }
    }
}
                                                                        Its very simple....
 
Try this to change placeholder text color..
UIColor *color = [UIColor blackColor];
textField.attributedPlaceholder = [[NSAttributedString alloc] initWithString:placeholderText attributes:@{NSForegroundColorAttributeName: color}];