Use a NSRegularExpression:
NSRegularExpression *regex = [NSRegularExpression regularExpressionWithPattern:@"href=\"(.*)\.zip\"" options:NSRegularExpressionCaseInsensitive error:&error];
NSRange rangeOfFirstMatch = [regex rangeOfFirstMatchInString:yourText options:0 range:NSMakeRange(0, [yourText length])];
if (!NSEqualRanges(rangeOfFirstMatch, NSMakeRange(NSNotFound, 0))) {
NSString *substringForFirstMatch = [yourText substringWithRange:rangeOfFirstMatch];
NSLog(@"Extracted URL: %@",substringForFirstMatch);
}