I am confused by get_or_insert(..). What should I pass as the key_name? Consider the following example:
class Person(db.model)
The possibly confusing thing here is that the key doesn't show up directly in your model declaration, so that name = db.StringProperty bit in your example isn't needed. get_or_insert takes the keyname as its first (required) argument, so you're looking for code like:
person = Person.get_or_insert('Peter')
# other interesting & useful code here...
# later, maybe we need to retrieve that key name from the object:
name = person.key().name()
assert(name == "Peter")
You can think of key_name like a primary key. Look at the docs for get_or_insert(...), there is an example of what the back-end code looks like.
If name is a unique field, you might want to use that as the key name too. Although I would suggest stripping white-space and normalizing case.