I\'m using Django 1.5.5.
settings.py:
GEOIP_PATH = os.path.join(PROJECT_DIR, \'geoIP\')
INSTALLED_APPS = (..,\'django.contrib.gis\',..)
It looks like you don't have GeoIP installed system-wide. django.contrib.gis.geoip is just a wrapper around the GeoIP library, and it must be installed regardless.
On OS X, if you use homebrew, just run brew install geoip. If not, you need to make sure the GeoIP lib is installed, and that you have libGeoIP.dylib located wherever your system keeps its libraries.