My goal is to \"whitelist\" certain querystring attributes and their values so varnish will not vary cache between the urls.
Example:
Url 1: http:/         
        I figured this out and wanted to share. I found this code that makes a subroutine that does what I need.
sub vcl_recv {
    # strip out certain querystring params that varnish should not vary cache by
    call normalize_req_url;
    # snip a bunch of other code
}
sub normalize_req_url {
    # Strip out Google Analytics campaign variables. They are only needed
    # by the javascript running on the page
    # utm_source, utm_medium, utm_campaign, gclid, ...
    if(req.url ~ "(\?|&)(gclid|cx|ie|cof|siteurl|zanpid|origin|utm_[a-z]+|mr:[A-z]+)=") {
        set req.url = regsuball(req.url, "(gclid|cx|ie|cof|siteurl|zanpid|origin|utm_[a-z]+|mr:[A-z]+)=[%.-_A-z0-9]+&?", "");
    }
    set req.url = regsub(req.url, "(\?&?)$", "");
}
                                                                        There's something wrong with the RegEx.
I changed the RegExes used in both regsub calls:
sub normalize_req_url {
    # Clean up root URL
    if (req.url ~ "^/(?:\?.*)?$") {
        set req.url = "/";
    }
    # Strip out Google Analytics campaign variables
    # They are only needed by the javascript running on the page
    # utm_source, utm_medium, utm_campaign, gclid, ...
    if (req.url ~ "(\?|&)(gclid|cx|ie|cof|siteurl|zanpid|origin|utm_[a-z]+|mr:[A-z]+)=") {
        set req.url = regsuball(req.url, "(gclid|cx|ie|cof|siteurl|zanpid|origin|utm_[a-z]+|mr:[A-z]+)=[%\._A-z0-9-]+&?", "");
    }
    set req.url = regsub(req.url, "(\?&|\?|&)$", "");
}
The first change is the part "[%._A-z0-9-]", because the dash functioned like a range symbol, that's why I've moved it to the end, and the dot should be escaped.
The second change is to not only remove a question mark at the remaining URL, but also an ampersand or question mark and ampersand.
A copy of runamok but i got + instead of %20 in my params so i have added that to my regex
sub vcl_recv {
    # strip out certain querystring params that varnish should not vary cache by
    call normalize_req_url;
    # snip a bunch of other code
}
sub normalize_req_url {
    # Strip out Google Analytics campaign variables.
    # I allso stribe facebook local that are use for facebook javascript.
    # They are only neededby the javascript running on the page
    # utm_source, utm_medium, utm_campaign, gclid, ...
    if(req.url ~ "(\?|&)(gclid|cx|ie|cof|siteurl|zanpid|origin|utm_[a-z]+|fb_local|mr:[A-z]+)=") {
        set req.url = regsuball(req.url, "(gclid|cx|ie|cof|siteurl|zanpid|origin|utm_[a-z]+|fb_local|mr:[A-z]+)=[%.+-_A-z0-9]+&?", "");
    }
    set req.url = regsub(req.url, "(\?&?)$", "");
}
                                                                        From https://github.com/mattiasgeniar/varnish-4.0-configuration-templates:
# Some generic URL manipulation, useful for all templates that follow
# First remove the Google Analytics added parameters, useless for our backend
if (req.url ~ "(\?|&)(utm_source|utm_medium|utm_campaign|utm_content|gclid|cx|ie|cof|siteurl)=") {
  set req.url = regsuball(req.url, "&(utm_source|utm_medium|utm_campaign|utm_content|gclid|cx|ie|cof|siteurl)=([A-z0-9_\-\.%25]+)", "");
  set req.url = regsuball(req.url, "\?(utm_source|utm_medium|utm_campaign|utm_content|gclid|cx|ie|cof|siteurl)=([A-z0-9_\-\.%25]+)", "?");
  set req.url = regsub(req.url, "\?&", "?");
  set req.url = regsub(req.url, "\?$", "");
}
                                                                        I improved upon runamok's answer a bit by adding support for empty params and sorting the remaining ones, here's a full vtc file that I implemented to validate correctness.
varnishtest "Test for URL normalization - Varnish 4"
server s1 {
  rxreq
  txresp -hdr "Backend: up" -body "Some content"
} -repeat 11 -start
varnish v1 -vcl+backend {
  import std;
  sub vcl_recv {
    # Strip out marketing variables. They are only needed by
    # the javascript running on the page.
    if (req.url ~ "(\?|&)(gclid|cx|ie|cof|siteurl|zanpid|origin|utm_[a-z]+|mr:[A-z]+)(=|&|$)") {
      # Process params with value.
      set req.url = regsuball(req.url, "(gclid|cx|ie|cof|siteurl|zanpid|origin|utm_[a-z]+|mr:[A-z]+)=[%.\-_A-z0-9]+&?", "");
      # Process params without value.
      set req.url = regsuball(req.url, "(gclid|cx|ie|cof|siteurl|zanpid|origin|utm_[a-z]+|mr:[A-z]+)=?(&|$)", "");
    }
    # Remove trailing '?', '?&'
    set req.url = regsub(req.url, "(\?&?)$", "");
    # Sort query params, also removes trailing '&'
    set req.url = std.querysort(req.url);
  }
  sub vcl_deliver {
    set resp.http.X-Normalized-URL = req.url;
  }
} -start
client c1 {
  # Basic, no params.
  txreq -url "/test/some-url"
  rxresp
  expect resp.http.X-Normalized-URL == "/test/some-url"
  # One blacklisted param.
  txreq -url "/test/some-url?utm_campaign=1"
  rxresp
  expect resp.http.X-Normalized-URL == "/test/some-url"
  # One blacklisted param, without value.
  txreq -url "/test/some-url?utm_campaign"
  rxresp
  expect resp.http.X-Normalized-URL == "/test/some-url"
  # Two blacklisted params.
  txreq -url "/test/some-url?utm_campaign=1&origin=hpg"
  rxresp
  expect resp.http.X-Normalized-URL == "/test/some-url"
  # Two blacklisted params, one without value
  txreq -url "/test/some-url?utm_campaign&origin=123-abc%20"
  rxresp
  expect resp.http.X-Normalized-URL == "/test/some-url"
  # Two blacklisted params, both without value
  txreq -url "/test/some-url?utm_campaign&origin="
  rxresp
  expect resp.http.X-Normalized-URL == "/test/some-url"
  # Three blacklisted params.
  txreq -url "/test/some-url?utm_campaign=ABC&origin=hpg&siteurl=br2"
  rxresp
  expect resp.http.X-Normalized-URL == "/test/some-url"
  # Three blacklisted params, two without value
  txreq -url "/test/some-url?utm_campaign=1&origin=&siteurl"
  rxresp
  expect resp.http.X-Normalized-URL == "/test/some-url"
  # Three blacklisted params; one param to keep, with space encoded as +.
  txreq -url "/test/some-url?qss=hello+one&utm_campaign=some-value&origin=hpg&siteurl=br2"
  rxresp
  expect resp.http.X-Normalized-URL == "/test/some-url?qss=hello+one"
  # Three blacklisted params; one param to keep, with space encoded as %20, passed in-between blacklisted ones.
  txreq -url "/test/some-url?utm_campaign=1&qss=hello%20one&origin=hpg&siteurl=br2"
  rxresp
  expect resp.http.X-Normalized-URL == "/test/some-url?qss=hello%20one"
  # Three blacklisted params; three params to keep.
  txreq -url "/test/some-url?utm_campaign=a-value&qss=hello+one&origin=hpg&siteurl=br2&keep2=abc&keep1"
  rxresp
  expect resp.http.X-Normalized-URL == "/test/some-url?keep1&keep2=abc&qss=hello+one"
} -run
varnish v1 -expect client_req == 11
                                                                        You want to strip out utm_code but it's not covered by either of the regexps you are using.
Try this:
# Strip out specific utm_ values from request URL query parameters
set req.url = regsuball(req.url, "([\?|&])utm_(campaign|content|medium|source|term|code)=[^&\s]*&?", "\1");
# get rid of trailing & or ?
set req.url = regsuball(req.url, "[\?|&]+$", "");
Or if you want to strip all URL parameters that start with utm_ you can go with:
# Strip out ALL utm_ values from request URL query parameters
set req.url = regsuball(req.url, "([\?|&])utm_(\w+)=[^&\s]*&?", "\1");
# get rid of trailing & or ?
set req.url = regsuball(req.url, "[\?|&]+$", "");