As of now, I successfully generate directions with Maps app from my app with the following code :
NSString *formattedGroceryAddress = [[NSString stringWithFo
Well I guess I should have searched better before asking !
You can add dirflg=w to the request and it will launch maps app in the walking mode.
It's funny because Apple says they are only supporting a few Google Maps parameters not including this one but it actually seems to work !
For more info on Google Maps parameters : http://mapki.com/wiki/Google_Map_Parameters
For more info on Maps links from iOS apps : http://developer.apple.com/library/ios/#featuredarticles/iPhoneURLScheme_Reference/Articles/MapLinks.html