Stop jQuery .data() from converting

Question

Is there a way to stop the .data() function from converting the data to another type?

For example, with the HTML

Bond, James&

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Answer 1

Use .attr() instead of .data():

$("div").attr("data-code-name")

http://jsfiddle.net/dMHS4/1/

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Taken from the jQuery documentation:

Every attempt is made to convert the string to a JavaScript value (this includes booleans, numbers, objects, arrays, and null) otherwise it is left as a string. To retrieve the value's attribute as a string without any attempt to convert it, use the attr() method