I\'m using the Maven Android Plugin to build my application.
Actually, I\'m building 3 \"branded\" versions of the same app (the app icon, colors, etc... change, bu
After further research, it appears to be fairly easy !
You just need to add <renameManifestPackage> in the configuration of the Maven Android Plugin. Seems to work starting at version > 2.9.0 : 
<plugin>
    <groupId>com.jayway.maven.plugins.android.generation2</groupId>
    <artifactId>maven-android-plugin</artifactId>
    <version>2.9.0-beta-5</version>
    <configuration>
        ...
        <renameManifestPackage>${manifest_package}</renameManifestPackage>
    </configuration>
</plugin>