I noticed that Pandas knows how to smartly format a timedelta object into a string.
timedelta
In [1]: df[column][rows].max() Out[1]: 0 2 days, 02:08:07
The function is located here:
pd.tslib.repr_timedelta64
In action:
In [11]: pd.tslib.repr_timedelta64(np.timedelta64(180487000000000,'ns')) Out[11]: '2 days, 02:08:07'