on the man page for str_replace (http://php.net/manual/en/function.str-replace.php) you can find this function
function str_replace_once($str_pattern, $str_replacement, $string){
if (strpos($string, $str_pattern) !== false){
$occurrence = strpos($string, $str_pattern);
return substr_replace($string, $str_replacement, strpos($string, $str_pattern), strlen($str_pattern));
}
return $string;
}
usage sample: http://codepad.org/JqUspMPx