I have an iPhone app that is running great in the simulator. It responds well to the memory warnings by getting rid of everything that is not absolutely essential. When I
One quick thing to try is running the Clang static analyzer. This will find some, but not all, issues in your code that you might be missing. It checks the code at compile time, so it's by no means infallible, but will almost certainly find most glaring problems.
Here's a summary of what I've learned (thanks to some excellent answers and comments):
You should also run your application with the memory monitor instruments to see overall system usage on the device.
Leaks only finds memory that is not referenced by anything, but still retained.
What you are seeing is that you have left memory retained, and still referenced by something.
One thing to look for especially, is that if you have passed a reference of a class to something else as a delegate that you free it in your dealloc method.
Similarly, if you have subscribed to any notifications you should unsubscribe in viewWillDisappear: (if you use the general unsubscription method in a view controller do not forget to re-subscribe to the memory warning notification.
Timers are the same way, deactivate them when a view goes away and re-enable them when the view comes back (unless of course you need a timer running the whole time your application is running).
Basically be suspicious of anything you give a reference of a class to, and try to figure out how you might eliminate that link whenever possible (either in dealloc or viewWillDisappear: or both).
One thing to look for is circular references.
(I don't want this to sound patronising - just want to make sure I'm being clear:) If object a refers to object b and object b refers to object a, there may not be a reported "leak" because all the memory is still referenced - but this may be an orphaned island of objects, seperated from your app and never reclaimable. Of course it may involve more objects ( a refers to b, b refers to c, c refers to a, etc).
If you're building up a graph of objects somewhere, and there are any back or cross references, be sure to break the circles if you release the root (there are different ways of doing this. The simplest is probably to make sure each class in question has a releaseAll method, or similar - which calls releaseAll on it's child objects, then releases the child objects - but this isn't always the best solution).