Know your axis properties! There are all sorts of things you can set to tweak the default plotting properties to do what you want:
set(gca,'fontsize',8,'linestyleorder','-','linewidth',0.3,'xtick',1:2:9);
(as an example, sets the fontsize to 8pt, linestyles of all new lines to all be solid and their width 0.3pt, and the xtick points to be [1 3 5 7 9])
Line and figure properties are also useful, but I find myself using axis properties the most.