Name for %@ %d in an NSString

Question

What are these called in Objective C? @\"%@\" @\"%d\" @\"%i\"

Answer 1

They are NSString literals. More specifically, they look they are being used as formatting strings for printf style functions.

Answer 2

They are called format specifiers, could also be called 'placeholders in a string for the variables that will follow'.

https://developer.apple.com/library/mac/#documentation/Cocoa/Conceptual/Strings/Articles/formatSpecifiers.html

Answer 3

I believe that they are called 'format placeholders', as suggested by this wikipedia article: http://en.wikipedia.org/wiki/Printf_format_string#Format_placeholders