You can use
adb shell ps | grep apps | awk '{print $9}'
to produce an output like:
com.google.process.gapps
com.google.android.apps.uploader
com.google.android.apps.plus
com.google.android.apps.maps
com.google.android.apps.maps:GoogleLocationService
com.google.android.apps.maps:FriendService
com.google.android.apps.maps:LocationFriendService
adb shell ps returns a list of all running processes on the android device, grep apps searches for any row with contains "apps", as you can see above they are all com.google.android.APPS. or GAPPS, awk extracts the 9th column which in this case is the package name.
To search for a particular package use
adb shell ps | grep PACKAGE.NAME.HERE | awk '{print $9}'
i.e adb shell ps | grep com.we7.player | awk '{print $9}'
If it is running the name will appear, if not there will be no result returned.