How to use Microdata throughout a LocalBusiness website

Question

I am getting involved into Microdata and rich snippets for leading better search results. I am kind of confused about where to set the itemscope for a Loc

Answer 1

You should add the Microdata on every page … because of reasons.

If you have a page where your business data is duplicated (e.g., a contact page where the business contact information is in the site header and in the page body), you should only markup one of these instances. Otherwise you’d create two LocalBusiness entities for the same entity.

If you have a page where your and partner business data is contained, you should mark up each business separately. So each business entity is represented by an own LocalBusiness entity.

Answer 2

One possible solution is to use json-ld. So with that you don't have to mix html and the Microdata and I would say a little bit easier to use.

This is the post in which they talked about that. http://blog.schema.org/2013/06/schemaorg-and-json-ld.html

Possible Eg for LocalBusiness:

<script type="application/ld+json">
{
    "@context": "http://schema.org",
    "@type": "LocalBusiness",
    "url": "http://www.your-site.com",
    "logo": "http://www.your-site.com/img/logo.png",
    "name": "Bussiness name",
    "description": "Lorem ipsum..",
    "telephone": "+61 ... ...",
    "address":
    {
      "@type": "PostalAddress",
      "streetAddress": "Your street 20",
      "addressLocality": "Melbourne",
      "addressRegion": "Victoria",
      "addressCountry": "Australia"
    }
}
</script>

You can check this sintax using this.