Like this:
NSString *stringURL = @\"appname://\"; NSURL *url = [NSURL URLWithString:stringURL]; [[UIApplication sharedApplication] openURL:url];
Add this to plist .
The app will by called by @"readtext://" url
This seems to be the question that I answered (with screenshots & source code) here.
And I've posted a full walkthrough of how to do this on my blog.