I use Ruby extensively in my work, and none of it is Rails (or even web) based.
My domain is usually client-side Windows applications (wxRuby GUI) and scripts, automating Excel, Internet Explorer, SQL Server queries and report generation (win32ole COM automation). I also use the sqlite, pdf-writer, and gruff libraries for various data munging and graph generation tasks.
Rails' success has been great for Ruby, but I agree that Rails has received so much attention that Ruby's value beyond the web is often overlooked.