I have a UITableView with 5 UITableViewCells. Each cell contains a UIButton which is set up as follows:
- (UITableView         
        Note here i am using custom cell this code is perfectly working for me
 @IBAction func call(sender: UIButton)
    {
        var contentView = sender.superview;
        var cell = contentView?.superview as EmployeeListCustomCell
        if (!(cell.isKindOfClass(EmployeeListCustomCell)))
        {
            cell = (contentView?.superview)?.superview as EmployeeListCustomCell
        }
        let phone = cell.lblDescriptionText.text!
        //let phone = detailObject!.mobile!
        let url:NSURL = NSURL(string:"tel://"+phone)!;
        UIApplication.sharedApplication().openURL(url);
    }
Though I like the tag way... if you don't want to use tags for whatever reason,
you could create a member NSArray of premade buttons:
NSArray* buttons ;
then create those buttons before rendering the tableView and push them into the array.
Then inside of the tableView:cellForRowAtIndexPath: function you can do:
UIButton* button = [buttons objectAtIndex:[indexPath row] ] ;
[cell.contentView addSubview:button];
Then in the buttonPressedAction: function, you can do
- (void)buttonPressedAction:(id)sender {
   UIButton* button = (UIButton*)sender ;
   int row = [buttons indexOfObject:button] ;
   // Do magic
}