I think MAVEN_OPTS would be most appropriate for you. See here: http://maven.apache.org/configure.html
In Unix:
Add the MAVEN_OPTS environment variable to specify JVM properties, e.g. export MAVEN_OPTS="-Xms256m -Xmx512m". This environment variable can be used to supply extra options to Maven.
In Win, you need to set environment variable via the dialogue box
Add ... environment variable by opening up the system properties (WinKey + Pause),... In the same dialog, add the MAVEN_OPTS environment variable in the user variables to specify JVM properties, e.g. the value -Xms256m -Xmx512m. This environment variable can be used to supply extra options to Maven.
