It's lightweight compared to XML. If you need to scale, reduce your bandwidth requirements!
Compare JSON
[
{
color: "red",
value: "#f00"
},
{
color: "green",
value: "#0f0"
},
{
color: "blue",
value: "#00f"
},
{
color: "cyan",
value: "#0ff"
},
{
color: "magenta",
value: "#f0f"
},
{
color: "yellow",
value: "#ff0"
},
{
color: "black",
value: "#000"
}
]
to XML:
<colors>
<color >
<name>red</name>
<value>#f00</value>
</color>
<color >
<name>green</name>
<value>#0f0</value>
</color>
<color >
<name>blue</name>
<value>#00f</value>
</color>
<color >
<name>cyan</name>
<value>#0ff</value>
</color>
<color >
<name>magenta</name>
<value>#f0f</value>
</color>
<color >
<name>yellow</name>
<value>#ff0</value>
</color>
<color >
<name>black</name>
<value>#000</value>
</color>
</colors>