I have a s in it which are the flex-items.
I am trying to get the 
I think I got it...but it's hacky. The result is the 14 images each scaling from 100px wide down to 40px, even on multiple rows.
<li>s and added them to the flex <ul>. Next, the second set was rendered invisible:
li:nth-of-type(n + 15) {
  visibility: hidden;
}
In order to maintain uniform flexibility the following changes to each <li>:
li {
  min-width: 40px;
  max-width: 10%;
  flex: 1 0 100px;
}
Please review the CodePen
and/or the Snippet in Full Page mode.
ul {
  display: flex;
  flex-wrap: wrap;
  max-height: 258px;
}
li {
  min-width: 40px;
  max-width: 10%;
  flex: 1 0 100px;
}
ul,
li {
  margin: 0;
  padding: 0;
  list-style: none;
}
ul {
  background-color: tomato;
}
li {
  margin: 0.5em;
  background-color: darkgreen;
}
li img {
  width: 100%;
  opacity: 0.5;
}
li figure,
li img {
  margin: 0;
  padding: 0;
}
li:nth-of-type(n + 15) {
  visibility: hidden;
}<ul>
  <li>
    <figure>
      <img src="http://placekitten.com/g/250/250">
    </figure>
  </li>
  <li>
    <figure>
      <img src="http://placekitten.com/g/101/101">
    </figure>
  </li>
  <li>
    <figure>
      <img src="http://placekitten.com/g/201/201">
    </figure>
  </li>
  <li>
    <figure>
      <img src="http://placekitten.com/g/150/150">
    </figure>
  </li>
  <li>
    <figure>
      <img src="http://placekitten.com/g/80/80">
    </figure>
  </li>
  <li>
    <figure>
      <img src="http://placekitten.com/g/111/111">
    </figure>
  </li>
  <li>
    <figure>
      <img src="http://placekitten.com/g/40/40">
    </figure>
  </li>
  <li>
    <figure>
      <img src="http://placekitten.com/g/110/110">
    </figure>
  </li>
  <li>
    <figure>
      <img src="http://placekitten.com/g/75/75">
    </figure>
  </li>
  <li>
    <figure>
      <img src="http://placekitten.com/g/89/89">
    </figure>
  </li>
  <li>
    <figure>
      <img src="http://placekitten.com/g/150/150">
    </figure>
  </li>
  <li>
    <figure>
      <img src="http://placekitten.com/g/32/32">
    </figure>
  </li>
  <li>
    <figure>
      <img src="http://placekitten.com/g/61/61">
    </figure>
  </li>
  <li>
    <figure>
      <img src="http://placekitten.com/g/320/320">
    </figure>
  </li>
  <li>
    <figure>
      <img src="http://placekitten.com/g/250/250">
    </figure>
  </li>
  <li>
    <figure>
      <img src="http://placekitten.com/g/101/101">
    </figure>
  </li>
  <li>
    <figure>
      <img src="http://placekitten.com/g/201/201">
    </figure>
  </li>
  <li>
    <figure>
      <img src="http://placekitten.com/g/150/150">
    </figure>
  </li>
  <li>
    <figure>
      <img src="http://placekitten.com/g/80/80">
    </figure>
  </li>
  <li>
    <figure>
      <img src="http://placekitten.com/g/111/111">
    </figure>
  </li>
  <li>
    <figure>
      <img src="http://placekitten.com/g/40/40">
    </figure>
  </li>
  <li>
    <figure>
      <img src="http://placekitten.com/g/110/110">
    </figure>
  </li>
  <li>
    <figure>
      <img src="http://placekitten.com/g/75/75">
    </figure>
  </li>
  <li>
    <figure>
      <img src="http://placekitten.com/g/89/89">
    </figure>
  </li>
  <li>
    <figure>
      <img src="http://placekitten.com/g/150/150">
    </figure>
  </li>
  <li>
    <figure>
      <img src="http://placekitten.com/g/32/32">
    </figure>
  </li>
  <li>
    <figure>
      <img src="http://placekitten.com/g/61/61">
    </figure>
  </li>
  <li>
    <figure>
      <img src="http://placekitten.com/g/320/320">
    </figure>
  </li>
</ul>