I am working my way through Head First Rails, and I keep seeing =>. It\'s in the routes:
map.connect \'/marmots/new\', controller=>\'marmots\',
I've heard it commonly referred to as a "hash rocket". It is the assignment operator used with hashes in ruby. So if you have a hash and want to assign a value to a key (typically a literal), use
{key1 => value1, key2 => value2}
Rails, and other Ruby code, often pass hashes as parameters to methods to achieve the same effect as named arguments in other languages like Python.
object.method({:param1 => value1, :param2 => value2})
EDIT: When reading, I use "gets" as the verb, eg. param1 gets value1, etc.