Here is a talk from facebook's mobile @ scale conference where two teams (dropbox and orchestra) used similar approaches. Dropbox used C++ to create libdropbox and Orchestra (mailbox) used Objective-c to create libmailbox.
Again, they wrote their front ends in the platform native language and used their cross platform libs for core logic and data.
Key benefits I took away: Mailbox went from ios to android in 5 weeks because it was just building UI code. Dropbox can beta test changes to core functionality that are in the shared library with Android beta deployments were it's easier to do massive deploys at scale for beta builds.
