I already have my lambda / roles defined in cloudformation and would love to also use it to add a scheduled eventsources ... are there any docs or examples around ?
Unfortunately, configuring scheduled event sources for lambda functions is currently not supported by CloudFormation. You will need to deploy your lambda using CloudFormation and then manually configure your scheduled events.
CloudFormation does support an AWS::Lambda::EventSourceMapping resource type. However, this resource is limited configuring Kinesis or DynamoDB streams, so this is likely not helpful to you.
http://docs.aws.amazon.com/AWSCloudFormation/latest/UserGuide/aws-resource-lambda-eventsourcemapping.html
**Update - as of April 2016, this is now supported using CloudWatch Events - https://aws.amazon.com/about-aws/whats-new/2016/04/amazon-cloudwatch-events-now-supported-in-aws-cloudformation-templates/