Since HTML data attribute allows adding any custom data, I wonder if it is a good idea to include a set of JSON list as a data attribute?
Instead of storing everything in the data attribute you could use an identifier to access the data.
So for example you could do this :
var myBigJsonObj = {
data1 : { //lots of data},
data2 : { //lots of data}
};
and then you had some html like so :
You can use jquery to get the data now like so :
var dataId = $('#x').attr('data-dataId');
var myData = myBigJsonObj[dataId];
This is the best approach imho.