This is the ASCII format.
Please consider that:
Some data (like URLs) can be sent over the Internet using the ASCII character-set. Since data often contain characters outside the ASCII set, so it has to be converted into a valid ASCII format.
To find it yourself, you can visit https://en.wikipedia.org/wiki/ASCII, there you can find big tables of characters. The one you are looking is in Control Characters table.
Digging to table you can find
Oct Dec Hex Name
012 10 0A Line Feed
In the html file you can use Dec and Hex representation of charters
The Dec is represented with
The Hex is represented with
(or you can omit the leading zero
)
There is a good converter at https://r12a.github.io/apps/conversion/ .