Here\'s what I\'m trying to do: I have a button on the settings page in my app - I want this to direct users to the review/rate page on the app store.
I know this is pos
The URL below is what you're looking for. Just replace the 368754825 after id= with your app's Apple ID from iTunes Connect. This will take you right to the review page and won't have all the redirects like a normal link. Your App's Apple ID will not change between now and when it's on the store.
http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewContentsUserReviews?id=368754825&pageNumber=0&sortOrdering=1&type=Purple+Software&mt=8
Update: I tested the link I posted more than a year ago. It still works. The idea is that it won't work until your app is live. I know there's some concern about putting this link in and shipping before actually verifying it works, but it's the best option for having a review link in a 1.0. You can alternatively submit a 1.0.1 update (with link) right after 1.0 (without link) is approved which means you're only missing out on about a week's worth of reviews.