Assuming I have an Amazon product URL like so
http://www.amazon.com/Kindle-Wireless-Reading-Display-Generation/dp/B0015T963C/ref=amb_link_86123711_2?pf_rd_m=ATVP
something like this should work (not tested)
var match = /\/dp\/(.*?)\/ref=amb_link/.exec(amazon_url); var asin = match ? match[1] : '';