Replacing quote marks around strings in Vim?

Question

I have something akin to and need to change the single quotation marks to double quotation marks. I tried :s/\\\'.*\\\'/\

Answer 1

%s/'\([^']*\)'/"\1"/g

You will want to use [^']* instead of .* otherwise

'apples' are 'red' would get converted to "apples' are 'red"