I have added the following simple test event on my mysql database via phpmyadmin:
CREATE DEFINER=`root`@`localhost` EVENT `my_event` ON SCHEDULE EVERY 1 MINUTE
Try
SET GLOBAL event_scheduler = ON; DELIMITER $$ CREATE DEFINER=`root`@`db01` EVENT `PRICEALERT_STATUS` ON SCHEDULE EVERY 1 DAY STARTS TIMESTAMP(CURRENT_DATE) DO BEGIN // Your Query END $$ DELIMITER ;