gRPC is not faster than REST over HTTP/2 by default, but it gives you the tools to make it faster. There are some things that would be difficult or impossible to do with REST.
- Selective message compression. In gRPC a streaming RPC can decide to compress or not compress messages. For example, if you are streaming mixed text and images over a single stream (or really any mixed compressible content), you can turn off compression for the images. This saves you from compressing already compressed data which won't get any smaller, but will burn up your CPU.
- First class load balancing. While not an improvement in point to point connections, gRPC can intelligently pick which backend to send traffic to. (this is a library feature, not a wire protocol feature). This means you can send your requests to the least loaded backend server without resorting to using a proxy. This is a latency win.
- Heavily optimized. gRPC (the library) is under continuous benchmarks to ensure that there are no speed regressions. Those benchmarks are improving constantly. Again, this doesn't have anything to do with gRPC the protocol, but your program will be faster for having used gRPC.
As nfirvine said, you will see most of your performance improvement just from using Protobuf. While you could use proto with REST, it is very nicely integrated with gRPC. Technically, you could use JSON with gRPC, but most people don't want to pay the performance cost after getting used to protos.