Let\'s take a simple \"Account Registration\" example, here is the flow:
I think you are yet to have the mindset shift to eventual consistency and the nature of event sourcing. I had the same problem. Specifically I refused to accept that you should trust commands from the client that, using your example, say "Place this order with 10% discount" without the domain validating that the discount should go ahead. One thing that really hit home for me was something that Udi himself said to me (check the comments of the accepted answer).
Basically I came to realise that there is no reason not to trust the client; everything on the read side has been produced from the domain model, so there is no reason not to accept the commands. Whatever in the read side that says the customer qualifies for discount has been put there by the domain.
BTW: In the requirement, if the entered UserName is already taken, the website should show error message "Sorry, the user name XXX is not available" to the visitor. It's not acceptable to show a message, say, "We are creating your account, please wait, we will send the registration result to you via Email later", to the visitor.
If you are going to adopt event sourcing & eventual consistency, you will need to accept that sometimes it will not be possible to show error messages instantly after submitting a command. With the unique username example the chances of this happening are so slim (given that you check the read side before sending the command) its not worth worrying about too much, but a subsequent notification would need to be sent for this scenario, or perhaps ask them for a different username the next time they log on. The great thing about these scenarios is that it gets you thinking about business value & what's really important.
UPDATE : Oct 2015
Just wanted to add, that in actual fact, where public facing websites are concerned - indicating that an email is already taken is actually against security best practices. Instead, the registration should appear to have gone through successfully informing the user that a verification email has been sent, but in the case where the username exists, the email should inform them of this and prompt them to login or reset their password. Although this only works when using email addresses as the username, which I think is advisable for this reason.