The general idea of NoSQL is that you should use whichever data store is the best fit for your application. If you have a table of financial data, use SQL. If you have objects that would require complex/slow queries to map to a relational schema, use an object or key/value store.
Of course just about any real world problem you run into is somewhere in between those two extremes and neither solution will be perfect. You need to consider the capabilities of each store and the consequences of using one over the other, which will be very much specific to the problem you are trying to solve.
