Cassandra is the answer to a particular problem: What do you do when you have so much data that it does not fit on one server ? How do you store all your data on many servers and do not break your bank account and not make your developers insane ? Facebook gets 4 Terabyte of new compressed data EVERY DAY. And this number most likely will grow more than twice within a year.
If you do not have this much data or if you have millions to pay for Enterprise Oracle/DB2 cluster installation and specialists required to set it up and maintain it, then you are fine with SQL database.
However Facebook no longer uses cassandra and now uses MySQL almost exclusively moving the partitioning up in the application stack for faster performance and better control.
