WCF is much more powerful than ASMX and it extends it in several ways. ASMX is limited to only HTTP, whereas WCF can use several protocols for its communication (granted, HTTP is still the way most people will use it, at least for services that need to be interoperable). WCF is also easier to extend. At least, it is possible to extend it in ways that ASMX cannot be extended. "Easy" may be stretching it. =)
The added functionality offered by WCF far outweighs the complexity it adds, in my opinion. I also feel that the programming model is easier. DataContracts are much nicer than having to serialize using XML serialization with public properties for everything, for example. It's also much more declarative in nature, which is also nice.
