var source={
"XXXX": {
"type": "RSS",
"value": ""
},
"YYYY": {
"type": "String",
"value": ""
},
"ZZZZ": {
"type": "String",
"value": ""
}
}
And element you wanted to add
var element={
"type": "Image",
"value": "a7e8bec0-87ed-11e2-aa2e-52540025ab96_2_1362746556"
};
You can do with below script,
source["MMMM"]=element;
or
source.MMMM=element;