I am trying to learn the best way to write queries. I also understand the importance of being consistent. Until now, I have randomly used single quotes, double quotes, and backt
(There are good answers above regarding the SQL nature of your question, but this may also be relevant if you are new to PHP.)
Perhaps it is important to mention that PHP handles single and double quoted strings differently...
Single-quoted strings are 'literals' and are pretty much WYSIWYG strings. Double-quoted strings are interpreted by PHP for possible variable-substitution (backticks in PHP are not exactly strings; they execute a command in the shell and return the result).
Examples:
$foo = "bar";
echo 'there is a $foo'; // There is a $foo
echo "there is a $foo"; // There is a bar
echo `ls -l`; // ... a directory list