Postgres 9.1+ database contains customers and product. In customers table, customer price is described as sql expression in priceexpression column for every customer.
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You can't do this with plain SQL in PostgreSQL.
You'll need to use dynamic SQL with PL/PgSQL's EXECUTE
statement. See PL/PgSQL and the many examples here on Stack Overflow.
Loop over the result set and EXECUTE 'SELECT '||the_expression INTO resultvar;
for each row.
Be aware that this is a massive security hole if anyone who isn't truested to run raw SQL can possibly modify the price column. You should really not do this.